Welcome to the World of Imagination

Meet the man behind Wylde

A father, an author, and an optimistic voice for the human future.

Bradley Scheel — known on stage and page as Wylde Scott — is an award-winning children's author, researcher, futurist, and literacy advocate, and the founder of The Imagination Project. But before any of that, he's a dad. Everything he builds comes from a simple place: he cares deeply about the kids growing up in the age of AI, and he wants to help parents and educators give them a future full of possibility.

As a keynote speaker, Brad helps parents, educators, and leaders understand how rapid technological change is reshaping childhood — and why a child's future will depend on how they think, not just what they know. His message is hopeful and practical: move beyond test-centric learning toward imagination, play, empathy, and critical thinking. Through his signature blue suit and top hat, he turns that mission into joyful, child-safe storytelling that protects and develops human creativity in an increasingly automated world.

The legend of Wylde Scott

Wylde Scott was born on a mountain top, somewhere between the beginning of time and the clock's bell last night. His father was the stars and his mother the wind, they say he began with a mischievous grin.

He was raised by a band of gypsies who taught him to sing and laugh and play and dance and walk and skip on the palm of his hands.

He has lived and traveled all over the world, from Shanghai and Kalamazoo, to Bangkok and Timbuktu, and still has a house on the bright side of the moon.

He is a sultan and matador, and knight through and through — but mostly he loves telling stories to wide-eyed, big-dreaming, belly-giggling children like you.